This retailer requested an actionable strategy to drive foot traffic through tech-integration as an in-store event/activation.
Our agency developed a multi-channel technology integration strategy to test and implement a shade-finder technology with a 360 content campaign targeting women of color.
We launched small scale tech integrations across 5 markets, gathering +30,000 data points from 1,500 users in 7 days building customer trust and establishing the retailer as an authority on complexion and foundation matching. This test will scale to all doors Fall 2022.
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
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