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This retailer desired actionable steps to attract diverse customers as a part of its inclusive beauty strategy across all cross-functional teams.
We developed a full analysis with actionable steps based on the needs of our retail client including strategies for content development, activations, experimental marketing, integrated marketing strategies, gifting and brand partnerships.
Our agency implemented Artificial Intelligence (AI) and Natural Language Processing (NPL) to analyze over +1,000 videos and 300,000+ minutes of user-generated content to create a list of over 3,000 key words and a data-based influencer matrix. We also presented our findings and strategy to key shareholders across departments.
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
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