Our core mission is to help brands and retailers leverage technology to create comprehensive consumer experiences. Check out our work below.
Certified Women Owned, Minority Owned, Small Business and Small Disadvantaged Business.
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Issue
This retailer desired actionable steps to attract diverse customers as a part of its inclusive beauty strategy across all cross-functional teams.
Solution
We developed a full analysis with actionable steps based on the needs of our retail client including strategies for content development, activations, experimental marketing, integrated marketing strategies, gifting and brand partnerships.
Results
Our agency implemented Artificial Intelligence (AI) and Natural Language Processing (NPL) to analyze over +1,000 videos and 300,000+ minutes of user-generated content to create a list of over 3,000 key words and a data-based influencer matrix. We also presented our findings and strategy to key shareholders across departments.
Issue
This retailer requested an actionable strategy to drive foot traffic through tech-integration as an in-store event/activation.
Solution
Our agency developed a multi-channel technology integration strategy to test and implement a shade-finder technology with a 360 content campaign targeting women of color.
Results
We launched small scale tech integrations across 5 markets, gathering +30,000 data points from 1,500 users in 7 days building customer trust and establishing the retailer as an authority on complexion and foundation matching. This test will scale to all doors Fall 2022.
Issue
This company wanted to assess its brand perception as an employer with WOC and the BIPOC community.
Solution
We partnered to create a low-touch, low-lift strategy at the university level to curate programming and content bringing the employer brand to campuses, and engaged our existing WOC Worldwide community for events where recruiters were present and available to discuss career opportunities and the company culture. We also launched and email campaign highlighting available roles.
Results
We engaged a total of 36 candidates over a 5 month period. 20% were extended full time offers. Our marketing campaign drove an open rate +36.6% (1,500 bps above industry standard).
Issue
This global employer faced challenges with recruiting diverse talent due to negative sentiment around its employer brand, remote location, and homogenous work environment.
Solution
We developed an exclusive content series to demystify roles across various teams within the company and highlight diverse talent and leadership within the business.
Results
The content series was widely successful driving almost 1M impressions for the brand, and lead to increased engagement for the jobs page, as well as new hires.
Issue
Identify the needs of niche customer groups who have chosen competitors over this retailer.
Solution
Conduct a qualitative and quantitive analysis to capture the sentiments, opinions, product ownership, habits and behaviors of the missing customer base. We analyzed data to better understand the gaps between the retailer and niche customer group.
Results
We developed and managed a survey of +1,000 participants collecting over 35,000 data points on consumer sentiments and behaviors needed to inform our retail client on the desired shopping experience for WOC. We segmented the research panel into identified niche groups to further analyzed multi-variable data to determine a comprehensive strategy.
Issue
This retailer hired a popular influencer agency to lead influencer selection for a $50,000 campaign in limited markets, driving awareness for its inclusive beauty campaign.
Solution
Our agency identified flawed influencer attribution across the agency partner database, specifically flagging influencers with zero engagement. Our team developed a list of clear tenets, best practices and guidelines to support influencer selection moving forward based on current engagement, following and KPIs designated by the retailer to shape future campaigns.
Issue
This Japanese pharmaceutical brand is expanding it’s eye-drop portfolio to the US, with an initial focus on BIPOC consumers as an entry demo.
Solution
Our agency developed a multi-channel strategy employing QR code integration, virtual signage and handheld technology to test products on-site at The WOC FashTech Brunch as part of a comprehensive research study and marketing campaign, including but not limited:
Results
With these touch points, we received 81% engagement from on-site attendees. Additionally, we reached a total of 5,000 people through email campaign management with an average open rate of 40%, with our best performing email experiencing an 86% open rate.
Issue
This brand was experiencing low conversion for diverse talent due to a broken pipeline process.
Solution
We surveyed WOC who either expressed interest in or interviewed for roles with this company leveraging our proprietary natural language processing methodology to understand the sentiments around the recruitment process.
Results
We gathered rich feedback and insight related to the employer brand, process and overall experience for candidates, aggregating the overall feedback to highlight 5 distinct pain points to remediate.
