FAYETTEVILLE ROAD

Tech-First, Data Driven, Niche-Focused Management Consulting

MANAGEMENT CONSULTING

We help retailers match people to products through innovative techniques and technology while driving social equity initiatives with actionable and measurable results for niche markets.

Fayetteville Road is the parent company of the community organization WOC Worldwide.

ABOUT US

The strategies we develop are based on the needs of each client, with a special emphasis on their customer. This methodology is adapted from the technology space and customized for each client project.

Leveraging +25 years of experience across retail and technology our team includes…

  • Top Tech & Fortune 100 Retailers like Amazon & Apple
  • Award-Winning Consultants From Creative Agencies
  • Strategists Previously At Sports Franchises

MANAGEMENT CONSULTING

We help retailers match people to products through innovative techniques and technology while driving actionable and measurable results for niche markets.

Fayetteville Road is the parent company of the community organization WOC Worldwide.

FAYETTEVILLE ROAD

Tech-First, Data-Driven, Niche-Focused Management Consulting 

ABOUT US

The strategies we develop are based on the needs of each client, with a special emphasis on their customer. This methodology is adapted from the technology space and customized for each client project.

Leveraging +25 years of experience across retail and technology our team includes talent from…

  • Top Tech & Fortune 100 Retailers like Amazon & Apple
  • Award-Winning Consultants From Creative Agencies
  • Strategists Previously At Sports Franchises

WHO WE ARE

Fayetteville Road is a turnkey boutique agency leveraging retail technology to build custom solutions, match people to products, and create innovative experiences for the newly inclusive marketplace.

BRAND STRATEGY

BRAND STRATEGY

We develop HUMAN-CENTERED strategies that drive conversation in the new era of commerce.

NICHE MARKETING

NICHE MARKETING

We focus on the microcosm to inform the macrocosm, leveraging deep analysis for actionable insights with niche groups.

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

We develop products based on customer feedback, and believe true sustainability is in matching people to products.

CONSUMER INSIGHTS

CONSUMER INSIGHTS

We create constant feedback loops keeping the customer voice at the center of our strategic approach to gather insight.

CASE STUDIES

Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below. 

WOC FashTech Brunch

Presented by Fayetteville Road

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WOC FashTech Brunch

Presented by Fayetteville Road

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OUR IMPACT

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OUR FOUNDERS

Our team is led by visionary women, with diverse experiences, backgrounds and expertise.

Jessica Couch

CO-FOUNDER

BRITTANY HICKS

CO-FOUNDER

CASE STUDIES

Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below. 

CASE STUDIES

Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below. 

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