FAYETTEVILLE ROAD
Tech-First, Data Driven, Niche-Focused Management Consulting
MANAGEMENT CONSULTING
We help retailers match people to products through innovative techniques and technology while driving social equity initiatives with actionable and measurable results for niche markets.
Fayetteville Road is the parent company of the community organization WOC Worldwide.
ABOUT US

The strategies we develop are based on the needs of each client, with a special emphasis on their customer. This methodology is adapted from the technology space and customized for each client project.
Leveraging +25 years of experience across retail and technology our team includes…
- Top Tech & Fortune 100 Retailers like Amazon & Apple
- Award-Winning Consultants From Creative Agencies
- Strategists Previously At Sports Franchises

MANAGEMENT CONSULTING
We help retailers match people to products through innovative techniques and technology while driving actionable and measurable results for niche markets.
Fayetteville Road is the parent company of the community organization WOC Worldwide.
FAYETTEVILLE ROAD
Tech-First, Data-Driven, Niche-Focused Management Consulting

ABOUT US
The strategies we develop are based on the needs of each client, with a special emphasis on their customer. This methodology is adapted from the technology space and customized for each client project.
Leveraging +25 years of experience across retail and technology our team includes talent from…
- Top Tech & Fortune 100 Retailers like Amazon & Apple
- Award-Winning Consultants From Creative Agencies
- Strategists Previously At Sports Franchises
WHO WE ARE
Fayetteville Road is a turnkey boutique agency leveraging retail technology to build custom solutions, match people to products, and create innovative experiences for the newly inclusive marketplace.
BRAND STRATEGY
BRAND STRATEGY
NICHE MARKETING
NICHE MARKETING
PRODUCT DEVELOPMENT
PRODUCT DEVELOPMENT
CONSUMER INSIGHTS
CONSUMER INSIGHTS

CASE STUDIES
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
WOC FashTech Brunch
Presented by Fayetteville Road
WOC FashTech Brunch
Presented by Fayetteville Road
OUR IMPACT
OUR FOUNDERS
Our team is led by visionary women, with diverse experiences, backgrounds and expertise.

Jessica Couch
CO-FOUNDER

BRITTANY HICKS
CO-FOUNDER

CASE STUDIES
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
CASE STUDIES
Our core mission is to help brands and retailers balance supply and demand by leveraging technology to create comprehensive consumer experiences for niche groups. Check out our work below.
TRUSTED BY






